German masculine high range ready-to-wear group Hugo Boss has invested DH 150 million to open a franchise in Casablanca (rue Oumaima Essayeh, Bd El Massira El Khadra). A young Moroccan has been in charge of the interior design in a Hispano-Moorish style.

Nowadays there are few specialized masculine ready-to-wear shops in Morocco but the market seems to emerge and could even be buoyant according to some international brands.

Source: L'Economiste May 21st 2008