Beginning in 2008, the licensing system set up by the European Union and the Chinese governement specifies selective criteria for Chinese businesses to be allowed to export textile and apparel to the EU (size of the firm, existing links with Europe, respect of intellectual property...). Only about 5000 businesses may match them. Quotas ending doesn't seem that threatening as in 2005. According to Emmanuelle Butaud (UIT), wages have increased, consumption has developed and there may be a lack in labour force. Moreover, Chinese authorities have decided to segment the production: high quality products for Europe, middle-range products for the USA and other products for China and the rest of Asia.
Since 2005, Mediterranean countries have moved from apparel to fashion apparel, according to Mohamed Tamer, president of the AMITH. This strategy focused on fast fashion has allowed Morocco to come close to 30 billion DH export. To go further, labour force should be hired and investments are needed, in particular as regards logistics. Dependent on the local market, house linen could draw its inspiration from the fast fashion strategy and value authentic Moroccan design so as to reach international markets.

Sources: Les Echos Jan. 2d 2008, L'Economiste Jan. 1st 2008, Le Figaro Dec. 31st 2007, L'Economiste Dec. 31st 2007